discount, which for the current operation of numerous shops can be said to be a very important means, however, today Xiaobian to emphasize that you are a no discount marketing. In many shops are constantly pursuing "discount promotions" business philosophy, the store how to achieve "no discount" marketing?
first, the opening does not discount
why? The opening is a critical period to determine the image, price is a core of the image, the price can reflect the operator’s mind. If we want to go, or go to the high-end high-end starting point, can not be too low, too. Start to choose, lock, shape the customer. Our first appearance is what appearance, others will recognize what we look like.
so do not discount how quickly customers come up?
then I ask, how do you know that no customer growth here, we send those coupons is not for the sake of the amount of boarding?
secondly, do not discount card
is to say that someone else’s car wash shop membership selling 100 dollars to play a few discount of $200 to play a few discount of 500 dollars to play a few discount of $1000 to play a few fold, this, we all do not discount, will be calculated according to the standard price.
so the others are on sale, you do not put our customers are introduced to it?
you ask good, push or not, this is a problem! Of course, to develop customers, but also more customers.
so you do not discount, customers still come?
note that "no discount" is not in fact we insist on the concept, but also can give customers preferential discount – and give discounts behind the customer’s attention is the real benefits. We can not do this: to do card customers 100 yuan to send two car coupons 200 yuan to send five car coupons 500 yuan to send fifteen car coupons 1000 yuan to send thirty-five car coupons, the coupons are clearly marked, is our standard price, in addition to mark the applicable deadline.
first, this offer is not to discount, and did not violate our principles of customer psychological value will be greater than the discount. Second, under normal circumstances, these customers may use their coupons, and more likely to give to a friend — because it really valuable, send up; and, once sent to a friend that is not a referral, a kind of propaganda? Everyone in the advertising industry knows that word of mouth is the best publicity.
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