in recent years, with WeChat users more and more, many people fancy WeChat bring traffic bonus, playing with the idea of social tools to cheat. In the face of anchaoyongdong forwarding, click on the marketing chain, WeChat platform and the relevant regulatory authorities should be wary of the violations, timely intervention, can not be allowed to become the market regulatory dead.
"circle of friends" are acquaintances, have high credibility, which gives some schemers provides "swindling" opportunities, and even provide an opportunity for criminals deception fraud. For example, there are criminals to encourage users to bring forward "three product" advertising "chicken soup article" profiteering, the advertisers for the cost is ten times the user fees; some third party public mass advertising can "promise users receive free goods", is far higher than the market price in the "postage charge after the user send extremely cheap low-quality goods etc..
, test game, point like gifts, do good, by tracing scan code to send the bill to reply for gifts and other tricks of the "circle of friends" marketing content, may lead to the disclosure of personal information and personal privacy and property security threat.
in recent years, the rapid development of new media marketing, the relevant departments for the new advertising model and social network marketing mode of supervision is lagging behind, lack of management, "to combat ineffective regulatory blind friend circle" gradually increased. In particular, do not need to register the micro signal real name authentication, so that criminals less trouble".
on the "circle of friends" frequently alleged false advertising, fraud, advertising and the content of jurisprudence, impossible to guard against third party platform and external links, although WeChat has difficulties, but as the number of users has exceeded 650 million of the social networking platform, WeChat management team should take the initiative to carry the net "circle of friends" responsibility.
in April this year, WeChat has released the WeChat external link content management standards, but the current management of external links is mainly based on user reports, which is far from enough. The mobile Internet era has put forward higher requirements on the technical means of monitoring and self correction ability, WeChat platform supervision ability should be product development, promotion and go hand in hand, ensure ecological environment of "circle of friends", truly responsible for the user. Relevant functional departments should also continue to improve the monitoring system, strengthen supervision, to achieve full coverage, seamless, no dead ends. The contents of the discovery of false deception investigated and dealt with together, will not condone appeasement, but also a circle of friends, a party of pure land".
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