lead: Douglas, called "Luan Chunhui", insiders called "Dao guan". He is a Southern China new media entrepreneurship "downtown off state", "founder Douglas road" from the media founder. China’s first batch of Internet editing background, traditional media transformation practitioners, Internet entrepreneurs mentor, TMT industry observers. 13 years of media experience, served as deputy general manager of the Department of Nandu newspaper operations center, the Nandu Department of ND COO incubator incubator.
recently, the guest state held a downtown Salon (phase I) – subvert your understanding of marketing activities. Sharon invited senior digital marketing Tang Xinjun, the Mavericks online COO Yu Jun, "City Pictorial" magazine planning director Huang Fu millet, Southern China venture of new media make guest state founder Luan Chunhui as guests to share.
Sharon to subvert your understanding of marketing "as the theme, with" guest lecture + interactive quiz "in the form of new economic environment to share the Internet marketing point of view, discusses the scene from marketing, effective marketing, event marketing three.
this is the downtown off state Luan Chunhui speech founder Douglas Abstract:
1 marketing changes, is the nature of the media has changed.
2 manufacturing value of the dissemination of new channels to create new marketing.
3 new media communication is a cycle of the process, is a closed loop instead of a point.
4 traditional media platform has been monopolized by the flow of media, and now has no chance to enter.
5 you have no personality from the media, is to determine whether you can do the core marketing.
the following is the speech (Douglas deletion):
today we talk about marketing, there is a thing that is related to each other, that is the media.
media is a basic tool for marketing, we talk about new marketing, marketing itself has changed, but its origin, because the nature of the media has undergone great changes. Today, we need to understand the new marketing approach, it is necessary to understand the fundamental changes in the media.
The essence of
has a communication scholar said the sentence: media power is to spread the values. In short, the media is equal to the content and channels. We used to understand the media, content and channels are integrated, like the south, there are communication channels, then said, "content is king" is because the channel is quantitative, at this time than only variables than content. So in the case of channels to say "content is king", in the absence of channel conditions on the "content is king" is nonsense.
called the new media revolution, in fact, is to break the law, the former is only the case of the unity of content and channels, in order to make the media >
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