today, the first year to give you worship, ha ha, I wish you more and more prosperous network business.
talk about small, we are no strangers. Meager marketing has gradually been the concern of many businesses. I think I should be the most successful marketing from Cai Wensheng’s IPOD, just a week after the powder was 20W times. Before the Spring Festival, the company also took over a single meager marketing activities, the main battlefield, of course, is now popular Sina meager, followed by adding a number of online marketing platform, the results are very good. Today to share some of the meager marketing experience.
marketing strategy: meager marketing +SEO+ e-mail marketing + electronic journal + Forum
company is the company of electronic commerce.
The primary goal of the
project is the accumulation of the number of customers, by way of gift giving, to play a role in communication. Integrated marketing strategy is through a variety of ways to cooperate with our main platform to guide the flow, on the one hand is the direct purchase, on the one hand, through the customer’s website to get gifts.
1 where it is very important to promote
we chose Sina as the main battlefield, the results proved to be more sensible. There is a strong interaction, strong communication, the most critical is the user activity to engage in (the Spring Festival evening also gave a small ad, ha ha). The essence of marketing with low marketing blogs and forums are different, some more like viral marketing.
a few months ago, the company also helped other customers on the Internet to promote activities. The main reason is that the user groups are the customer’s sales target. However, after the overall planning point of view, the sustainability of the activities of the network is not too long, to stop the promotion of one or two weeks, the effectiveness is greatly reduced.
2 what is the key to lean marketing
is the key factor to carry out activities in the meager Reds forward, Sina such a large platform, the sheep to lead the masses, a large area is the most direct way of marketing.
of course, we also mentioned in the strategy of SEO, the specific way to achieve mainly through questions and answers, blogs, forums and SNS for more accurate customer positioning. To inform customers of the activities, experience sharing to win the promotion.
3 word of mouth publicity and a combination of
in popularity gathered at the same time must be to promote the reputation through other platforms, mentioned that SEO was well on the way. Maximize the effectiveness of the promotion. In this project, we mainly focus on the quiz website and blog posts were optimized SEO, the core keywords do search engine #1, on the one hand to consolidate the meager marketing results, and also can directly obtain the propaganda effect.
4 get a good rate of return
good promotion is sustained, the number of fans is me
Powered By Impressive Business WordPress Theme