is the starting point and basis of clear planning, that is to say, to define the enterprise’s network marketing objectives, and the advantages, opportunities and threats faced by the enterprises in the specific network marketing environment (SWOT analysis). Then on the basis of determining the starting point and the basis of the plan, the network is often subdivided, select the target market of network marketing, network marketing positioning. Finally, the design and integration of a variety of specific marketing strategies.
first, determine the organization’s network marketing objectives
mission and vision define the basic objectives of the business, and the development of network marketing objectives and plans will be guided by these basic objectives. Expression of the enterprise network marketing goals reasonable, should be on the specific marketing objective report, such as the "profit growth of 12% over the previous year", "brand awareness reached 50%" etc.. Network marketing objectives should also specify the time period to achieve these achievements.
second, network marketing positioning
in order to better meet the needs of online consumers, increase the competitive advantage and profit opportunities for enterprises in the online market, enterprises engaged in network marketing must do a good job of network marketing positioning. Network marketing positioning is the strategic commanding point of the network marketing planning, marketing positioning errors, is bound to lose all. Only grasping positioning is conducive to the development of the overall strategy of network marketing.
third, the design of network marketing platform
refers to the platform, refers to the interaction of people, equipment, procedures and activities of the rules formed by the completion of a certain function of the system. The construction of foreign trade website needs five basic platforms: information platform, manufacturing platform, trading platform, logistics platform and service platform.
fourth, network marketing combination strategy
this is part of the theme of the network marketing planning, which includes the 4P strategy – the design of online product strategy, the design of the online price strategy, the design of the online price channel, the design of the online promotion strategy. Network public relations.
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