Base 2015 buildings under the bones of these company are dead

Abstract: the New Year approaching, back to 2015, how many startups can still see Ma said good name, died yesterday…… Although the failure of the work has defects and regret, but their death note is still worth sharing with entrepreneurs.

 

"

" is the author of the only difficult business · Horowitz said in the book: "as CEO more than 8 years, only 3 days is good, the rest of the 8 years almost all is difficult."

There is a legend

arena, 90% startups will die! Business arena, non mortal, tall, bones as the base.

, a widespread online in the "East China O2O project" death list to expose the O2O business behind the scenes "carnage" situation. New Year approaching, back to 2015, how many startups can still see Ma said good name, died yesterday…… Although the failure of the work has defects and regret, but their death note is still worth sharing with entrepreneurs. On the list, there are 6 companies are more typical, they have been full of confidence, but also want to change the world, but the reality is cruel, these once hot companies for a variety of reasons did not stand out in 2015. What other startups can learn from their deaths,

?

Quirky: Die of the product is not extreme!

In 2009

released Quirky is a platform for innovation, people can vote for their love of the idea, the Quirky community weekly will select all products from the current creative a week submitted by a submitter and put it into reality, creativity has become the inventor of the product.

 

cause of death:

many products do not have the profit space, for example, the company spent $400 thousand to develop a Bluetooth speaker, but only sold 28 pieces. In addition Quirky blindly into too many vertical areas. For example, Wink is a wholly owned smart home Quirky projects, including cloud services storage security architecture, hardware product design, Quirky ambitions can be seen. Eventually, Quirky burned all the money and filed for bankruptcy in September. It struggled to change its business model after several rounds of layoffs, and eventually sold $1500 to Wink home business, which CEO had retired in August.

financing amount:

$185 million. From Andriessen ·, GE, RREVentures, Norwest.

revelation: the traditional business in general after several grinding, the development of a favorite product, but the Quirky model violates this rule, just send >

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