along with the Internet technology development of the hurricane, and a huge Internet data, today is the formation of an "Internet hot" in the past the traditional entity enterprises have joined the Internet era, even the world’s top 500 enterprises of GREE air conditioning in the past, has been using the traditional marketing model, but this the Internet, big data explosion period has quietly entered the Internet marketing model, marketing model of O2O which is also taken online and offline marketing mode. Then according to this understanding in "GREE" by O2O marketing mode of its profits have greatly increased, according to the relevant data show that in 2011 the "GREE" in the number of employees was more than 90 thousand when the GREE revenue was about 80000000000, and in more than 70 thousand of its employees this year revenue is close to 120 billion. From the above data can be seen on the importance of the Internet to its traditional entity enterprises. At the same time, GREE chairman Dong Mingzhu also said that the Internet has a good role in promoting the development of traditional manufacturing.
for GREE in this year’s sales data and previous compared to use O2O marketing model for enterprises to bring huge profits, while the use of O2O marketing model can not only more rapid dissemination of product information, and more on the promotion of the company’s brand. Can also give customers a good experience, there may be some friends will ask how this can give customers a good experience? For now, when consumers need to buy things, usually before the purchase will be a clear understanding of the product performance, style and price through the network, in good understanding of these before determining whether to buy. This will be better for customers to save time costs, labor costs, etc.. If companies do not establish such a network platform, even if the user through other offline promotion and publicity that the company, through the line only simple customers to understand, want to know more details you have to call or go to the company to understand, when to take these two methods to understand the products are not satisfied, so is not to the customer according to the time, cost and manpower cost loss, but also has certain economic losses.
now in small and medium-sized enterprises are aware of the advantages of the Internet, many enterprises are building their own website, and some even build their own online mall set up their own professional network marketing team, such as: the United States online, suning.com is a very successful marketing case by O2O model. At the same time, the author of the company, but also the use of such marketing model, the company is mainly selling coffee machine trading company. The main sales channel is through the network to the general customers will enter the company’s Web site through search engines, on the demand for detailed understanding, such as: when a customer needs to buy a semi-automatic coffee machine, then he will be able to clearly understand this from the site of semi automatic coffee machine type, performance, price, style, but also with other coffee machine businesses are compared, if the customer satisfaction by understanding on the website, can directly call or make an appointment time to come again to understand what the public.
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