December 23rd, the "Wall Street journal" in an article entitled "third party data pointed out that Tmall international website quoted Ali faced difficulties" in the article, 10 months ago, Tmall international platform is facing difficulties, although some businesses have achieved early success, but about 70% of the shops "almost no turnover", part of the business is considering leaving the site. In this regard, Alibaba said it did not comment on the third party data.
article said that in preparation for the world’s largest IPO this year, Alibaba also launched a shopping platform (Tmall international). The Chinese e-commerce company to promote the platform as a new brand of foreign brands in mainland China to enter China’s fast track." Tmall international traffic is only a small part of other Alibaba shopping platform. According to a data provider data show that in Chinese popularity rankings, the shopping site in nearly 3500 sites only ranked 311st, while the Alibaba Taobao and Tmall shopping site were ranked second and fifth.
Tmall international foreign brands, said Alibaba limit their purchase of advertising. Some shops can only sell a small number of products per month, is considering withdrawing from the site. The chief executive of a digital marketing agency said that Tmall’s assessment of the international show that about 70% of the site’s shops, almost no volume".
launched in February this year, the website of the Alibaba, the company is committed to helping international business through this platform in Chinese base, but the company also said that the brand to enhance the flow, a reputation need time.
article also said that if the business in the Tmall international registration, the need to pay $5000 to $10000 annual fee, but also to pay a deposit of $25000 (the money can be refunded). In general, the merchant will also pay a commission of $3% to $6% per transaction to complete a transaction.
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