Where the release of running gear the long run is not playing what tricks

at three p.m. on July 7th, where the customer has officially released the wicking, high elastic light, antibacterial and deodorizing function like running T. However, in the face of Decathlon 29 dollars of similar products, where the "runner" $99 since the price is really no cost at all.

introduction: Chen said, he every day to run more than 10 kilometers, where the "runner" is just to be his. As a "running severe dependence", the old can make a satisfied product

?

at three p.m. on July 7th, where the customer has officially released the wicking, high elastic light, antibacterial and deodorizing function like running T. The "runner" backing is not small, since the old love on the run, he started from their own needs, with a runners perspective of the development of this product. Chen said, "this is what I just need".

clearly, from where the "runner" product characteristics and selling point, this is a suitable for 5, 6 kilometers of short distance running, the primary runners entry-level products.

since it is for short distance running user research and development of the product, the consumer’s choice is much. Especially for the product price of Decathlon is likely to become a guest "direct competitor runner". You know, in front of the Decathlon 29 dollars of similar products, where the "runner" $99 since the price is really no cost at all.

Why do the old

?

because running is a promising business.

over the past two years, a wide range of Marathon events around the country rise, whether it is the government or civil society, more and more people involved in and promote the running of the sport. Especially in the business elite group, the popularity of running to carry more social functions. Of course, in the running go forward with great strength and vigour, there is no shortage of old figure.

Chen said, "I want to run more than 10 kilometers every day now, running emotional release dopamine a great help to me, once you start running, you will find, or continue to run down, or life is over; sit there or sigh, or to stay in good health and great change".

these words show that aging of the sport of running knowledge is profound, he has become a "running a severe dependence". Because of the experience of running charm, what is old than the general product manager more clearly run demand for sports equipment, know where every guest "runner" to run the "pain points".

has the heart from the real experience, coupled with the need for the transformation of the company, as well as the huge market just need to grasp the opportunity, aged, the development of new products in the field of sight running.

this direction is definitely no problem.

But as a senior

runner, aged should be clear: make functional exercise a satisfactory service than production.

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