this is another step in WAL-MART’s online apparel retailing.
source: Vision China
WAL-MART on Wednesday announced the acquisition of $51 million acquisition of outdoor clothing shoes website Moosejaw.
Moosejaw is headquartered in Michigan. The company focused on outdoor products was founded in 1992. The sale of more than 400 brands, including Patagonia (Patagonia), Lo J Faith (The North Face), marmot (Marmot), Archaeopteryx (Arc’teryx) and other outdoor top brands. In addition to a powerful site, Moosejaw also has 10 stores, the current sales of 85% from the line.
although Moosejaw is a relatively small retailer, WAL-MART has seen its performance in terms of clothing. WAL-MART electricity supplier spokesman Ravi Jariwala said: in the field of outdoor, we get some experience from Moosejaw this perfect electricity supplier company. Moosejaw has a rich variety of functional clothing and accessories, it also has a strong industry relationship. Its professional experience can help WAL-MART better enhance our customer experience."
apparel industry is a highly competitive field, according to Internet analysis firm comScore statistics, apparel and accessories is currently the largest category of e-commerce. Investment bank Cowen had predicted that the fastest this year, Amazon will be more than Messi department store to become the largest clothing retailer in the United states. Amazon is now preparing to launch its own brand of underwear and sports casual wear, but also intends to launch fashion brands in the uk.
A piece of cake will be the biggest
Amazon points go, this sense of crisis that WAL-MART does not sit, so the retail giant recently saw electricity supplier are selling shoes and clothing, from the price to the level are higher than their own business selling similar products.
in January this year, WAL-MART has just $70 million acquisition of Shoebuy.com. Acquisition of Shoebuy.com is considered a turning point in the field of WAL-MART clothing. The acquisition also allows Amazon to feel a lot of pressure, because Shoebuy.com is a direct competitor to the Amazon online clothing shoes directly under the electricity supplier Zappos.
The nature of the acquisition of
Moosejaw is very similar to Shoebuy.com. The two electricity suppliers have been operating for many years tend to improve, the former was founded in 1992, which was founded in 1999. Their goods have some overlap, such as they are sold in Patagonia, the groundhog and Archaeopteryx jackets, and Sorel snow boots, UGG and Mele (Merrell) outdoor shoes. > and
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