in recent years, with the rapid development and popularization of Internet, people improve the understanding of the Internet, many small and medium-sized enterprises have already realized the network marketing is a breakthrough in enterprise marketing, enterprises must take the road, is the inevitable trend of the development of enterprises, especially for small and medium-sized enterprises, e-commerce can bring many new opportunities and challenges to them, it can solve many difficulties and problems faced by small and medium enterprises. The arrival of Internet can open up a broader market space for small and medium-sized enterprises. As the competition of information plays an increasingly important role in the competitive advantage of enterprises, with the electronic commerce, small and medium-sized enterprises can compete with large enterprises in information. In general, the benefits of e-commerce for SMEs can be divided into the following areas:
1, more convenient to promote their own
electronic commerce website domain name is specified, their own registered holders, you is the domain name, domain names can be printed on the name card or brochure. After the independent website, publicity and promotion to bring users are their own, is the exclusive source of.
2, to help build its own brand
for the small and medium enterprises, to build their own brand image, to form their own particular brand culture is particularly important, can be the website and the enterprise CIS (Corporate Identity System) perfect integration, all this not only reflects the corporate image, but also can bring impressive sales performance, and create a network marketing channel more return.
3, you can get more opportunities to display
because of the display position on the shop platform is always limited, so it is very difficult to get a certain display position. If a large number of products, many products in the two pages on the opportunity to even show no, can only rely on buyers to find through search. The e-commerce site, you can have a rich display, and can be adjusted according to their needs at any time to display the goods.
4, data more secure
after the construction of e-commerce sites, the site membership information, order information, articles, materials, information, databases are independent, do not have to put on other platforms. You can choose to specify their own server, host space, and can be free to migrate, turn away, the data are not affected.
5, can set their own rules
construction of e-commerce sites, you can set their own rules and models of the site, and can set their own promotional strategies.
6, with e-commerce website easy to enter the international market
e-commerce sites usually support a variety of languages, you can easily change the language to create a variety of different language versions of the site, which is not supported by a shop platform.
7, business information advertising
modern business can not be separated from advertising, however, due to limited annual advertising funds, can not always