lead: WeChat public number has become a marketing and service standard, many companies actively opened a public number, how to operate WeChat enterprise, how to better make good use of this tool WeChat
with the increasing popular mobile Internet, WeChat has become a public enterprise marketing and service standard, but many companies just opened a public number, but the number of operations casual public, will not achieve the desired objectives.
recently released a notice to upgrade WeChat adjusted WeChat public platform rules, the number of all service numbers from the original 1 times a month to a month (NATURAL month) for the 4 time. In addition, WeChat has also been certified by the service number to open advanced mass interfaces, developers can design a more flexible mass communication interface group strategy. This also gives the opportunity to make better use of public numbers.
we simply summarize the basic principles of WeChat operations, can help companies make better use of this good tool WeChat.
1 to meet the different needs of customers
different enterprise and industry customer demand there is a big difference between the new and old customers also have different desires for information acquisition. For example, catering, FMCG, digital, hotel and automobile service enterprise customers tend to pay more attention to corporate information or promotional activities, these activities do not have new ideas every day, service number is generally more appropriate. Media, communications, transportation and other industries to provide information is generally more abundant, more suitable for subscription number.
at the same time, WeChat should also be for the new and old customers have different information sent on the first concern of customers and long-term subscription customer information are different, on the company’s business users and common concern of social customer differences. Of course, these differentiated information management often needs to be achieved through the third party platform, such as a little bit off.
2 under the promotion of attention line
A lot of enterprises on the development of WeChat
in public, the lack of customers, or only pay attention to online advertising and promotion, but from a practical point of view, the essential line of the extension, such as enterprise stores scanning activities, outdoor advertising gifts focus and customer contact point on the active recommendation and so on, the effect also significantly more often than online.
3 floor height to moderate
if pushed too much information, it will be the lack of focus, but if the information is too small, it is difficult to meet the needs of different customers. If you want to tell the customer an important thing, send a message is enough, if it is the usual information, the three may be the most appropriate. Information in the picture can not be too much, two or three can be, to control the size of the picture, the picture and text information to open the speed will affect the user’s reading rate, to know that WeChat is to read the phone, the user to pay the traffic charges.
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