the rise of the mobile Internet economy, the purchase of the gradual change from the traditional fragmentation, payment by the end of the PC to the mobile terminal, to achieve the possibility of people anywhere shopping. Now, the scene is leveraging the mobile internet marketing situation, what is marketing marketing scene scene? What are the characteristics of
traditional purchasing mode
recalls the lives of people in the 80s and 90s, or even in the early part of the century, when computers were not popular, and people’s shopping was clumsy and demanding. Then know a famous brand, usually from TV ads or newspapers, to the city buy a long time favorite things tend to pause for more than a week, with time and traffic are forced to consider the problem. As a businessman, in addition to the overwhelming use of advertising to enhance the visibility of the product, in order to awaken people’s desire to buy, as if there is no other way to speak.
later, computer Internet traffic tools from door to door, instead of bridge people from the outside world, people learn to brand information, search through the network to learn so unheard of, those businesses and the advertisement from the newspaper moved to the PC end of the Internet, however, travel car shopping still not solve the problem.
later, the birth of Taobao completely rewritten the history of mankind. Businesses will do conform to the trend of advertising on Taobao, and even will be moved to the Taobao shops, product information becomes glance Seoul, select. Finally people can stay at home to buy things, move the mouse you can buy what you want, but this time, people buy the way is still a purpose, and must pass through this process: Objective — search — buy.
The rapid development of
technology has changed the way people buy. The rise of the mobile Internet economy, the purchase of the gradual change from the traditional fragmentation, payment by the end of the PC to the mobile terminal, to achieve the possibility of people anywhere shopping.
any time, people want to know what the product information can be immediately took out mobile phone search, think of what can be immediately on the Taobao Tmall Jingdong, the United States to buy a few seconds, a few seconds for orders, payment, delivery business, to express good. Need not be the same as before, the right thing, but because no time to go to the mall and use; or because of the thing to be in Beijing to buy, and you are now living in Nanjing, far apart from each other because of the distance and give up finally. This is sufficient to show that the link has been more consistent with the previous fault.
linked to the consumer segment is brought about by the scene shopping, consumers increasingly picky way of experience, prompting the major businesses to accelerate the layout of the scene marketing in the mobile internet.
what is scene marketing?