scolded Suning mall, Jingdong chairman of the board and CEO Liu Qiangdong downstairs and home appliance department colleagues took a group photo with a smile, then ran back to his office upstairs, continue to send micro-blog.
yesterday, in less than 12 hours, Liu Qiangdong made a total of 24 micro-blog, Suning for almost every. 10:21 yesterday morning, he issued a price war in the afternoon, micro-blog, Jingdong decided all electric three years zero margin, ensure all the power than Gome, Suning chain cheap at least 10%.
later, he further promised that from 9 today, Jingdong all of our electricity prices are cheaper than Suning line on the line.
this is obviously aimed at suning.com’s bungled action. August is the three month anniversary of suning.com, Suning will start from August 15th to August 20th, super nil purchase promotions million items for a period of 6 days, suning.com’s birthday.
In the face of Jingdong
openly hit the field, Su Ning to fight. Suning.com executive vice president Li Bin in the micro-blog commitment, if consumers find suning.com price higher than the Jingdong, the immediate price adjustment.
at the same time, Suning Nanjing headquarters building, 4000 suning.com employees busy, they are ready to fight today.
Jingdong, Suning "frame" has once again stirred up the entire electricity supplier industry of muddy water. As of yesterday evening, in addition to Suning, the United States, Dangdang, Yi Xun network and other electricity providers announced, to participate in the price war to varying degrees.
but in fact, whether Jingdong or Suning, are facing great financial pressure. The price war may be the war between the two "poor".
was prompted by a sudden impulse to plot
the war seems to be the product of the Jingdong and even Liu Qiangdong prompted by a sudden impulse, employees may also be taken by surprise. A Jingdong related business personnel was surprised that in yesterday morning to see Liu Qiangdong micro-blog, the first time he and his colleagues contact, but the answer is not yet heard, Jingdong should take relevant action. Related notification from 5 p.m. yesterday, he knew that the future of the day to avoid overtime.
was also surprised to be responsible for the recruitment of Jingdong staff, a recruitment company and Jingdong have business dealings with the staff, said the recruitment plan has not yet received 5000, I did not know the project. Jingdong mall, a public relations officer also said that the relevant information is also synchronized with the user on micro-blog learned that before this has not received an internal message.
Liu Qiangdong explained his reasons set off a price war: "no money to sell to all Jingdong Pulos I didn’t hit the field not to anger; anniversary anger; the gun black Jingdong no anger; obstruct suppliers and Jingdong no anger; but the use of individual local government relationship to the US, I want to use my anger! Yang poison to blow your malice!"
but there are also people who are starting a price war
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