enterprises in the course of development, marketing concept has also been improved, so the marketing idea of what is the first-class marketing concept for modern marketing theory? We should not only focus on results, but also should pay attention to the process; both the outside and inside in the campaign, lay a foundation; it is necessary to study the strategy, but also hard the internal strength; it is necessary to pay attention to model innovation; it is necessary to study the operation, but also pay close attention to management. Thus summed up the five concepts that modern marketing must pay attention to.
one, marketing, outside the campaign, in the real, the potential for the reality of the day, is indeed the potential of the land.
for the external market to rally, growth in the outside, of great help for the next step of the marketing work. When we scan in recent years China market very successful marketing campaign is the case, can easily find marketing practices that have a strong influence, high reputation and good sales results. Not the first public relations event planning: "the best job in the world" event, sponsored by Super Girls, SKYWORTH and Vatti’s home appliances engineering, Lining’s "non Olympic marketing events," ban Wang Laoji incident. All these events have become classic marketing cases with clever planning ideas and good publicity effect. In the economic crisis, under the premise that the cost of enterprise marketing has been greatly reduced, public relations marketing has shown its strong role.
from the marketing point of view, the essence of marketing is not a product of the competition, but what kind of cognitive competition: competitive products in the minds of consumers "is what" is more important than it actually is "what" – which determines the highest level of competition between enterprises is not the product function, but consumer awareness of the competition. So the leading public relations marketing campaign in which to show the powerful effect, with excellent planning and communication means good news hungry, let the public understand the full range of enterprise, understand the people behind the product, enterprise culture, and promote their brand of story, by understanding and understanding, by the understanding and devotion to the brand the people in the world.
for the internal foundation for this to be done. Enterprises should have two excellent products: product quality, business personnel quality, quality is the basis for the survival of the company; quality is the company’s life. There is no guarantee of quality management measures, there would be no better product quality, good product quality is no company no more good future! The product quality is the life of enterprise, the enterprise long-term vision should be at all power to grasp the quality of products, marketing is the product quality and marketing quality, whether it is an enterprise which is a brand, if there is no perfect products and services, is not for a long time to develop, because of quality problems and overnight crashing down many companies beyond count. For example, since January 28th, TOYOTA has recalled 8 million more vehicles in the United States, Europe and asia. Honda announced in February 10th that it would recall the car seat of the 437 thousand and 763 airbags in the world
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