micro-blog’s booming development has provided a showcase for countless grassroots, celebrities and businesses, as well as a series of industries that rely on micro-blog’s platform, and micro-blog marketing is one of them.
micro-blog marketing company’s main function is to provide enterprises with micro-blog marketing services. The general will be divided into two types, one is the client entrusted to the marketing company, both micro-blog agreed to reach the required effect in a certain stage; the other is a semi commissioned form, customers will also participate in the micro-blog marketing company provides planning and technical support.
micro-blog’s rise is only a short span of two or three years, relying on the development of micro-blog’s micro-blog marketing company, most of which are emerging enterprises, or some old established marketing company’s new sector. The company’s organizational structure is relatively simple, can be divided into four parts, respectively. The content of the editorial department, interactive department, activity planning department, technical department, following detailed responsibilities and work content of each department.
1, content editorial department, also known as the content output department. Mainly responsible for the customer of micro-blog content, micro-blog by professional editing to complete each edit post style is not the same, so the requirements of each customer are fixed by micro-blog editor is responsible for the maintenance, integrated style, in order to facilitate the customers after the staff took over, micro-blog whole style will not be much change.
no matter what type of marketing, is always "content is king", micro-blog is no exception, the editorial staff according to the characteristics of the enterprises, customer service capabilities, user group characteristics, a week ahead of editing to organize content, unified timed release.
2, interactive department, interactive department, there are two main responsibilities, first, public opinion monitoring, micro-blog collection of all information about the company; two is to answer user problems, played the role of customer service.
public opinion monitoring staff around the clock to collect all the information about the service company in micro-blog, including user positive remarks on the company or product and the negative news, especially negative remarks, to ensure that in the first time, for the company of public relations. Positive comments and questions can also be answered in a timely manner, and selectively carried forward two times, to expand the dissemination.
interactive customer service department mainly provide advisory services for users in a variety of micro-blog to answer user questions through interaction with the user, you can better understand the needs of users, the advantages and disadvantages of their products. This is the most authentic survey report.
3, activity planning department, micro-blog marketing is based on the amount of fans, no fans can not form a strong spread, increasing the most powerful weapon of fans is micro-blog activities.
planning department is responsible for the planning of micro-blog activities, including the planning of events, the release of events and the effects of activities. The micro-blog activity officer will select the appropriate type of activity based on the nature of the business or specific circumstances
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