The longer the
runs, the more users don’t understand it. Each user is a different person, which means that it’s difficult to figure out what kind of emotions you’re using and what you like.
a lot of times, do you think you don’t understand your users?
obviously, your program and rewards are very good, but why don’t your users buy it?. Watching the activities of competing products, casually have many users enthusiastic participation.
, do you feel a little despair in the wood?
but you don’t realize that other people’s operations have at least one capability that is far superior to yours, that is, the ability to manage users.
managing users? What the hell is this?.
, take a look at the secrets of managing users.
01 understands the user’s high points and sensitive points
if you want users to work with your "show" and want better data on new, retained, translated, active, etc., you should at least know what your users like, so you can talk.
recently added a game exchange WeChat group, group assistant own hearthstone and love Sorcer, besides what he is not interested, so most of his time is to share the two game information in the group, and then play the game player group inside the king of glory accounted for 70%. The leading group the high rate of ice.
so you must go deep into the user’s preferences. Don’t let the operation become a manifestation of your will. Don’t impose your personal preferences on the user.
said, "do you really understand your users?"
, a friend told me a joke, their boss wanted to push a paid version of the product, users can always pay free advertising. So the product manager did a user survey and found that the number of users willing to pay was quite large. Then, after the launch of the paid version, it was found that those who had been paying for it rarely bought the paid version…
Tencent is the famous "Qianbaishi rules and requirements of each of your weekly PM at least 1000 posts, 100 blogs, 10 user surveys, is to make the product more understand the user’s preferences, make friends with the user, all to customer value.
besides, why can NetEase have so many excellent products?
In addition to the KPI
system culture loose, NetEase executives in addition to formulate the strategy, how to do product and operation is handed over to the middle to do, because the middle more understand what users want, this is very good.
02 you should learn to manage user expectations
Kano model is a model for requirements classification and prioritization, which divides requirements into 5 categories: basic requirements, expected requirements, and utilities
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